Whether it’s getting a kid to use the potty or solving global famine, people respond to incentives—but not always the ones you expect. A "Freak" understands that: .
To solve the world's toughest problems—or just your own—you have to be willing to be a "Freak." Here’s how to start retraining your brain based on their unconventional blueprint. 1. The Three Hardest Words: "I Don't Know" Think Like a Freak
Think Like a Freak: Our New Book Out on May 13 - Freakonomics Whether it’s getting a kid to use the
We’re taught from a young age that "quitters never win," but Levitt and Dubner argue that quitting is often the most rational thing you can do. Sunk costs (the time or money you've already spent) shouldn't dictate your future. Quitting what doesn't work frees up your resources to find what does. Quitting what doesn't work frees up your resources
Retrain Your Brain: Why You Should "Think Like a Freak" We’ve all been there: staring at a problem that feels impossible, following the "standard" advice, and getting absolutely nowhere. In their book , Steven Levitt and Stephen Dubner (the duo behind the Freakonomics phenomenon ) argue that the reason we get stuck is that we’re thinking like everyone else.