Non-designers Design Book Now

It creates an organizational hierarchy and makes the page more "skimmable". 2. Repetition

Proximity is about grouping related items together to organize information and reduce clutter. Non-Designers Design Book

Don't repeat an element so much that it becomes annoying or overwhelming. 3. Alignment It creates an organizational hierarchy and makes the

Use space between unrelated groups to signal where one topic ends and another begins. large vs. small graphics

Contrast is about making elements that are different look different to add visual interest and direct the reader's eye.

Use bold vs. light fonts, large vs. small graphics, or warm vs. cool colors.

If items are related, place them close together so they become one visual unit.